At u77, your privacy is not merely a legal obligation — it is a core commitment. This Privacy Policy transparently explains how we collect, use, store, and protect your personal data as a member of Malaysia's trusted online casino platform.
By registering and using the u77 platform, you agree to this Privacy Policy. This policy should be read together with Terms and Conditions us.
Your data is protected by industry-grade security infrastructure.
Six core principles that shape how u77 handles your personal data every day.
All data transmitted between your device and u77 servers is protected by 256-bit SSL encryption. Sensitive information such as card details and bank account numbers is never stored in plain text.
Only authorised staff may access members' personal data, and only for legitimate operational purposes. All internal access is logged and regularly audited to ensure there is no misuse.
U77 has never and will never sell member personal data to third parties for marketing purposes. Your data belongs to you — we only use it to provide you with better service.
The u77 privacy policy is designed to comply with Malaysia's Personal Data Protection Act (PDPA) 2010. We respect your right to know, access, and correct the data we hold about you.
Your personal data is only retained for as long as necessary for its stated purpose or as required by law. Once the retention period expires, data is securely deleted from our systems.
In the event of a data breach affecting your information, u77 is committed to notifying you within the timeframe required by law and taking immediate remedial action.
Welcome to the u77 Privacy Policy. This document outlines our commitment to protecting your personal data as a member of the online casino platform we operate at u77.bz.
U77 takes our responsibility to protect every member's privacy seriously. In today's digital world, trust is the most valuable asset. That is why we have built a transparent, secure, and accountable data management system since the platform was founded.
This Privacy Policy applies to all services provided by u77, including the website, mobile app, gaming platform, payment systems, and all communication channels between u77 and its members. Whether you are browsing our site for the first time or a long-standing loyal member, this policy protects your privacy rights.
As a responsible data controller, u77 complies with Malaysia's Personal Data Protection Act (PDPA) 2010 and all applicable data protection regulations in force.
U77 collects your personal data through several means — directly from you during registration and platform use, and automatically via standard tracking technologies. The following are the categories of data we collect:
A. Data You Provide to Us
B. Data Collected Automatically
| Data Categories | Primary Purpose | Retention Period |
|---|---|---|
| Identity & KYC | Account verification, AML compliance | 5 years after account closure |
| Financial Information | Transaction processing | 7 years (accounting requirements) |
| Usage Data | Platform improvements, security | 2 years |
| Technical Data | Security, troubleshooting | 90 days |
| Preference Cookies | User experience, analytics | Until deleted by the user |
U77 uses collected personal data only for legitimate and necessary purposes. We never use your data beyond the scope stated here:
u77 does not use fully automated decision-making systems that significantly affect members without human intervention. Any significant decisions, such as account closure or withdrawal rejection, involve a manual review by our team.
U77 does not sell, rent, or disclose your personal data to third parties for marketing purposes. Data is shared only in the following limited circumstances:
All third parties we work with have undergone rigorous security and privacy assessments. We only partner with service providers that meet industry-standard data security requirements.
Protecting your data is u77's top priority. We continuously invest in industry-grade security infrastructure to keep your information safe at all times:
While we take all reasonable precautions, no system can be guaranteed 100% secure. You also play an important role in protecting your account — use a strong password, enable 2FA, and never share your login credentials with anyone.
U77 uses cookies and similar tracking technologies to enhance your experience on our platform. Cookies are small text files stored on your device when you visit our website.
Required for login, account security, and core platform functionality. Cannot be disabled.
Help us understand how members use the platform for ongoing improvements.
Remember your settings and preferences such as language, theme, and favourite game selections.
Allow us to display more relevant promotions and offers based on your interests.
You can manage your cookie settings through your browser settings at any time. Please note that disabling certain cookies may affect platform functionality.
As a u77 member and data subject under Malaysia's PDPA, you have the following rights regarding your personal data:
Request a copy of the personal data we hold about you.
Request correction of inaccurate or incomplete data.
Request deletion of your data under certain circumstances (subject to legal obligations).
Object to the processing of your data for direct marketing purposes at any time.
Receive your data in a structured, machine-readable format.
Withdraw consent for consent-based processing at any time.
To exercise any of the above rights, contact our support team via the in-platform 24/7 Live Chat. We will process your request within 30 business days. In certain cases, we may require additional identity verification before processing your request.
The u77 platform is intended solely for individuals aged 18 and above. We do not knowingly collect or process personal data from anyone under the age of 18.
If we discover that a child's personal data has been collected without valid parental or guardian consent, we will take immediate steps to delete that data and close the account in question. If you believe a child has registered an account on our platform, please contact our support team immediately.
The u77 platform may contain links to third-party websites or services, such as game software providers or payment processors. This Privacy Policy applies to the u77 platform only.
U77 is not responsible for the privacy practices of third-party websites. We encourage you to read the privacy policy of every website you visit. Please note that some game providers may collect certain technical data as part of their game operations — this is governed by the data processing agreements we have signed with each provider.
U77 reserves the right to amend this Privacy Policy from time to time to reflect changes in our data practices, legal requirements, or service improvements. The date of the last update is always displayed at the top of this page.
For significant changes, we will notify you via an in-platform notification or email to the address registered to your account at least 14 days before the changes take effect. Continued use of the platform after those changes are enforced will be considered your acceptance of the latest version of this Privacy Policy.
We recommend checking this page regularly to stay informed about how we protect your personal data. Any enquiries can be directed to our support team via Live Chat 24/7.
Now you know how seriously u77 takes your privacy. Register an account today and enjoy a safe, transparent, and enjoyable online casino experience in Malaysia.
Have questions about privacy? Contact us 24/7 via Live Chat. You can also read Terms and Conditions and Responsible Gaming us.